OVERVIEW
Mount Diablo Distillery was a startup with a clear vision: create a brand of spirits that bartenders would not just use—but rep. Based in Antioch, California, they weren’t interested in tradition or quiet refinement. They wanted loud. They wanted gritty. They wanted a brand that looked as tough and sharp as the people slinging drinks behind the bar.
We partnered with them from day one to develop a visual identity that hits as hard as their product—from logo and packaging to marketing collateral. With skate grip labels, bold typography, and a design system built for attitude, the brand came out swinging. This wasn’t just another distillery—it was a calling card for bartenders who give a damn.
Results of the project
A bold, unapologetic brand identity
We created a visual language that refuses to be ignored—loud, raw, and razor-sharp. The brand’s no-nonsense attitude spoke directly to pro bartenders, helping it carve out a niche as the bartender’s behind-the-bar favorite.
Cohesive design with edge
From packaging to promo to print-on-skate-grip, every brand element worked together to amplify the same message: this spirit means business. A consistent yet rebellious visual system ensured the brand hit hard across every touchpoint.
Instant credibility with the right crowd
Instead of playing to the masses, the brand doubled down on its core audience—bartenders who value authenticity, craft, and attitude. That focus paid off, quickly building buzz and loyalty in the service industry.
Built to grow, not blend in
By owning its identity from day one, Mount Diablo Distillery didn’t just launch—it arrived. The brand earned respect, sparked conversations, and established itself as the bartender’s choice before it even hit the mainstream.
